Technology and social media developments may have changed the way businesses communicate but certain “old-fashioned” customer service fundamentals will never go out of style.
Many 40-and-older entrepreneurs understand this because they’ve been customers themselves for a long time. Take Paul Wheston of Reading, England. For years, he worked as an agent selling other people’s fish. Now, the 47-year-old owns Fish Glorious Fish, a fishmonger service that he opened earlier this year.
GetReading wrote this profile piece about Paul. His Golden Rule approach to customer service is one that can be implemented by other business owners who follow these steps:
1. Know your customers by name. Dale Carnegie said it best in How to Win Friends and Influence People. A person’s name is to that person the sweetest and most important sound in any language.
2. Provide personalized service. Paul knows most of his customers likes and dislikes. Some prefer to…
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