DEAR CLIENT SERVICE/ ACCOUNT MANAGER…

Penseli

I have had the pleasure/ displeasure of working with you for about a decade. It’s now time to iron out some wrinkles in our relationship. Here a few thoughts from the heart of a copywriter:

WE HATE MEETINGS

I guess the reason you’re called Client Service is because you service client. My main role in the agency is to write and conceptualize.  Unless extremely necessary, it’s your duty to present concepts and take briefs. How many times have you been served by the chef at restaurants? If you drag me to such meetings, do provide reasonable deadlines for quality work.

WE ARE NOT BRIEF DECODERS

It helps to provide clear, concise briefs. If you copy paste or include irrelevant information like the client’s shoe size, you will get trashy work.  And oh, please stop sending me one-liner briefs via whatsapp at 10 pm. And no, I cannot include a logo…

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